Brand Measurement: Our analysts keep track of brand perception and fairness metrics after some time to gauge how effectively the brand identification resonates as well as the brand graphic preserved across channels. We use this data to inform calculated improvements to our branding campaigns. Youthful & Rubicam (Y&R) presents https://www.madjor.com/insight-article/from-strategy-to-execution-madjors-role-as-a-chinese-digital-agency