Transfers website link equity through the site’s aged area to The brand new URL. Without a 301, the authority in the preceding URL will not be handed on to the new version on the URL. Indexing Personalize your 404 web page by adding in one-way links to special pages on https://medium.com/@ksa514059/seo-search-optimization-how-to-boost-your-website-ranking-fast-7c5f462ded60