Digital signage performance is often discussed in terms of data. Playback logs and system metrics provide useful insight. In real environments, audience behaviour determines effectiveness. A display can be operational, still have limited impact. Recognising the difference helps explain why some deployments succeed. when placement matches movement. Understanding signage beyond https://andrewworknotes.tinyblogging.com/why-behaviour-matters-more-than-metrics-in-signage-83670590